My experience encompasses strategic partnerships, social media, content development, events and experiential design, combining creative thinking and strategic insight to help brands connect with their audiences.

As Creative Director for John Varvatos, I oversaw retail design, runway shows and exhibitions, while producing a monthly live music showcase at the legendary CBGB space and an annual star-studded charity event in Los Angeles that transformed a stretch of Melrose Avenue into a large-scale fundraising event.

As my focus shifted toward digital media, I developed a specialty in iconic brands, including Ernest Hemingway, D'Angelico Guitars, the Museum of Sex and Twisted Sister. My work has ranged from overseeing Hemingway's digital presence and licensing initiatives to producing and directing countless photo and video shoots for D'Angelico Guitars, and growing Twisted Sister's Instagram following organically from 1,700 to more than 215,000.

Regardless of the project, my approach remains the same: identify what makes a brand distinctive, find compelling ways to tell its story and create meaningful connections with its audience.