Tor CaraCappa is a creative consultant who has worked on a diverse range of projectS for the past 25 years.

A native New Yorker, Tor Caracappa began his career at the Manhattan landmark, Bergdorf Goodman as part of their fabled visual department, molding an eye for displaying luxury items in the best possible light. From there he was hand picked by men's designer, John Varvatos to be Creative Director for his (at the time) budding brand. While getting married, starting a family and writing a monthly column for Guitar Aficionado Magazine, his responsibilities would include but certainly not be limited to, conceptualizing and producing retail store windows coast-to-coast, designing stores and showrooms, runway shows and curating all things visual as well as producing monthly events held at the stores for hundreds and sometimes thousands of attendees, doubling as the Master of Ceremonies, as well.

These events would at times mean working directly with entertainers such as Willie Nelson, Guns N Roses, ZZ Top or legendary artists such as Mick Rock or Storm Thorgersen.

As we all turned our attention to social media platforms and all things digital, so did he. Leaving his life in fashion behind for a more "virtual" career but still pulling from his experience as a Creative Director, he fully embraced social media and saw it as a creative form of curation, communication and marketing.

Quickly specializing in legacy brands, and taking on clients such as 80’s rocker’s, Twisted Sister and Hollywood icon, Gary Cooper, and quintessential jazz guitar manufacturers, D'Angelico Guitars, the creative challenge (fun part) became to not only harness the power of social media and directly interact with already interested fans but to help reach a younger demographic that may not realize they are fans, thereby growing said fan base. All by carefully curating photos and video clips etc. and giving the public something to embrace and engage with on a daily basis.

At the same time he drew once more on his experience as a Creative Director and his experience of working directly with artists, Tor began producing and directing short form videos and photo shoots for D'Angelico Guitars helping to elevate their online presence after years of working with the budding brand by designing their trade show booths and various marketing activations as well as their crown jewel, New York showroom.

From working with luxury items to working with "A"list artists, Tor CaraCappa has found a way to filter all of that into the digital realm we all continue to experience more and more with each passing day online.