Social Media Manager

Specializing in legacy brand accounts such as 80’s rockers, Twisted Sister and the biggest movie star of his time, Gary Cooper, I have also managed current brands of various sizes from a couple hundred followers to a couple hundred thousand followers. I’m proud to say that I took over the Twisted Sister after their farewell tour of 2016 with approximately 1,700 followers on Instagram and have raised that number to over 174,000 completely organically with zero boosting. Utilizing the inherent tools on a given platform and staying current on content trends have assisted in making Twisted Sister the most musically licensed Metal band in Rock.

At the same time, I have had the pleasure of working with a number of brands of varying sizes to help either establish, curate or grow their Instagram, TikTok, YouTube, Facebook or Twitter pages. The fun in working with a brand is identifying and then taking advantage of the potential they have in regards to the ever changing world of Social Media. Whether its a large brand who has brand guidelines to adhere to or a small business that has yet to establish their outward identity, for me, it is part of the creative process to find their online voice and see that it shines and gets recognized.

At this point, most of us have checked a brand or business’ Instagram account to see what they are all about or what they have to offer. It’s in that moment that a potential customer either dives in or keeps scrolling based on what has been posted and when its been posted. It’s my belief that a brand should always be ready because in this day and age the competition usually is.

Please inquire for a list of clients at torcaracappa@gmail.com